About Us
Eurogroup Consulting, a management and strategy firm established in 1982, boasts over 40 years of expertise. We’re dedicated to helping clients gain a competitive edge and maximize their business potential. Operating across 32 countries with a team of more than 3,000 consultants, we specialize in guiding large enterprises through transformations in Thailand’s dynamic Transport & Mobility sector.
As a leading consulting firm, we provide a comprehensive range of services and solutions tailored to help clients navigate industry intricacies and achieve their business objectives. With an in-depth understanding of Thailand’s Transport & Mobility market and an unwavering commitment to excellence, we’ve become a trusted partner for companies aiming to excel in this ever-evolving landscape.
Supported by experienced consultants and project managers, Eurogroup Consulting possesses the expertise and resources to address even the most complex challenges within Thailand’s Transport & Mobility sector. Whether you’re an operator, OEM, distribution partner, developer, contractor, or government entity, we can assist in optimizing your operations, enhancing productivity, and fostering sustainable growth.
1982
Founded
3,000
Consultants Worldwide
10+ Years
Experience in Thailand
250+
Transport & mobility related
projects completed
76
Thailand provinces
covered by our projects
98%
Client repeat rate
In Thailand
We Have Been Around
We Are Hands On
We Are Your Boots on the Ground
We Have Deep Industry Expertise
We Are Long-Term Partners
Mickael Feige
Transport & Mobility Consulting Expert in Thailand
Mickael Feige is a senior consultant and partner at Eurogroup Consulting, specializing in strategy, market research, and mobility consulting across Thailand and Southeast Asia. With over 25 years of experience advising both multinational and local companies, he provides actionable insights to help organizations expand, innovate, and succeed within Thailand’s fast-evolving transport and mobility sector.
Living and working in Thailand for more than a decade, Mickael combines deep local market knowledge with an international perspective. His expertise spans mass transit, automotive and EV industries, infrastructure development, and digital transformation, enabling him to guide clients through challenges such as market entry, competitive analysis, and consumer mobility trends.
Mickael’s leadership has helped enterprises optimize operations, identify growth opportunities, and develop go-to-market strategies. Known for his data-driven approach, he combines market insights with strategic expertise to deliver sustainable solutions. He graduated from the Institute of Political Science Lyon in 2002, focusing on business administration in Asian Markets, and earned his MBA from INSEAD in 2014 (Executive Program).
Key services provided by Mickael Feige include:
- Market Research & Mobility Analysis: Identify and assess Thailand’s transport and mobility markets — including EV, mass transit, and smart infrastructure — to uncover growth opportunities.
- Tailored Market Entry Strategies: Develop strategies for global and local players entering or expanding in automotive, EV, and urban mobility.
- Consumer & Mobility Behavior Insights: Analyze commuter trends, EV adoption, and emerging mobility choices.
- Strategic Consulting for Growth: Support clients with partnerships and go-to-market plans across Thailand’s mobility ecosystem.
- Operational Efficiency & Transformation: Diagnose inefficiencies in operations or fleets, and design optimized models to improve performance.
Mickael’s recent market insights:
Whitepapers
- The Future of Thailand’s Healthcare Industry in Tier 2 Cities
- Thailand’s Logistic Opportunities in Cross-Border Trades and AEC Development
- Doing Business in Thailand After the 2019 Election, Current Situation and Short-Term Development Analysis
- The Future of Smart Hospitals in Thailand, How Digitalization Is Transforming Thailand’s Hospital System
- Greater Mekong automotive Aftermarket Landscape opportunities for car companies
- Demand for Automotive Lubricants is still growing in Thailand
- Thailand, an Electrical Vehicle Hub? Business models will need to change
- Thailand’s Green Building Goals Aspirations & Realities
- Current Landscape and Upcoming Challenges in the Thailand Healthcare Sector
- The changing landscape of the Thai consumer post covid
Mickael’s commitment to excellence in market research and strategy consulting makes him a go-to expert for companies seeking to thrive in Thailand’s evolving market.
Recent Projects in Thailand led by Mickael:
- Growth strategy in the electrical equipment sector for buildings and data center industry in Thailand
- Fuel cell electric vehicles (FCEVs) – Market potential analysis in Thailand’s commercial vehicles segment
- B2B online aftermarket platforms maturity assessment across Thailand automotive sector
- Metal working fluids M&A target search and commercial due diligence in Rayong, Chonburi, Samut Sakhon
- Target Operating model: organization, process, tool assessment and transformation recommendations for a mid-size renewable energy company in Thailand
- RTD coconut water global market landscape analysis for a Thai company preparing an IPO
Yanika Assavaboonsathien
Transport & Mobility Consulting Expert in Thailand
Yanika Assavaboonsathien is a Director with over a decade of experience in management consulting, specializing in strategy development and operating model transformation across Southeast Asia. With a strong focus on the Thailand market, she has worked extensively in transport and mobility-related sectors, providing strategic insights and operational improvements for businesses navigating change.
Her experience includes leading complex transformation programs that improve organizational efficiency and business performance. Yanika has advised clients on operating models, mobility strategies, and change management, helping both multinational and Thai enterprises adapt and grow within Thailand’s evolving transport ecosystem.
Yanika holds an MBA in General Management from The Hague University in the Netherlands, further strengthening her expertise in strategic and operational leadership. She also obtained her BBA in Business Administration from Assumption University in Bangkok.
Key Areas of Expertise
- Strategy Development: Crafting tailored strategies for businesses to navigate the complexities of Thailand’s evolving transport and mobility market.
- Operating Model Transformation: Leading large-scale transformations to optimize organizational efficiency, with a focus on transport and mobility.
- HR & Workforce Transformation: Redesigning HR structures to enhance organizational performance across Thailand and Southeast Asia.
- Industry Expertise: Providing consulting solutions across key sectors such as transport and mobility sectors.
Julatis Phumchan
Transport & Mobility Consulting Expert in Thailand
Julatis Phumchan is a Bangkok-based consultant with 3 years of experience in strategic planning and project management, specializing in Thailand’s transport and mobility sector. He began his career with a leading retailer and gaming company in Thailand before transitioning to management consulting, where he has developed expertise in market analysis, operational improvement, and sectoral assessments across key industries.
In his consulting career, Julatis has worked on transport-related market assessments and mobility solutions, particularly in the automotive, manufacturing, and energy sectors. He has also led operating model reviews for mobility players, helping businesses enhance efficiency, adopt new technologies, and align with Thailand’s growing emphasis on sustainable mobility and infrastructure development.
Julatis holds a Bachelor’s in Business Administration from Assumption University in Bangkok, Thailand, which has further enhanced his skills in strategic planning and market evaluation.
Key areas of expertise
- Strategic Planning for Transport & Mobility: Designing and implementing tailored strategies to support Thailand’s evolving mobility landscape.
- Market Analysis & Assessment: Conducting in-depth studies on the automotive and energy sectors, with a focus on sustainable transport solutions.
- Operating Model Review & Improvement: Streamlining processes for transport operators and mobility service providers to boost operational efficiency.
- Project Management in Mobility Projects: Leading initiatives in transport and urban mobility to ensure timely and impactful delivery.
